Flux Media

Category: Studio

Business 101: Choosing between Lifestyle vs. Product Photography
May 12, 2022

As a business owner, you want to take it upon yourself to show prospective customers your new product range. However, this aspect may require professional and high-quality photography. This is when both lifestyle photography and product photography come in.

In considering what your company may offer, you may have to design which design or photography is most suitable. Remember, a viewer’s attention is more drawn to the photographs rather than the text, subtitles, or even the price. As a result, your internet images must accurately portray your merchandise.

Read on to learn more about lifestyle photography and product photography to decide which you’re more inclined to use.

Lifestyle Photography for Business

While lifestyle photography can take many forms, it is almost always accompanied by the use of props. It might be as simple as a coffee mug on a coffee-filled table with a pot of coffee in the background.

On rare occasions, the product is photographed in action. Someone or a model, for example, can be seen drinking coffee from a mug in their home kitchen. You may consider a group of friends sitting at a table with coffee mugs–smiling, giggling, and having fun together. This photography exudes longing for a buyer who may want to experience the exact same scenario with their own friends.

In examining purchasing habits, know that humans make decisions depending on their emotions. Customers can better visualize your product when you use lifestyle pictures. These aspirations affect them emotionally and can influence their purchase decisions.

Avoid over-selling your images when it comes to lifestyle photography. While your product must be the focus of everyone’s attention, it would be best to eliminate any ambiguity about what is for sale. The artistic appearance of your products should be consistent with your brand.

Product Photography for Business

Product photography in the traditional sense is functional rather than aspirational. Its objective is to inform customers about the features and benefits of your product. For online stores, this gives people a sense of touching and looking at the product from every angle. This is is the main goal of product photography.

Traditional product photography uses a basic background to eliminate distractions. A white background is necessary for e-commerce and press photographs. While white makes colours, forms, and details more visible, using the same background throughout your spectrum produces uniformity. A packshot is a classic product image with a white background.

Choosing the Best

In choosing between the two, there are several factors to consider, ranging from the location of the photographs to the demography of your target customer.

Product photography is required by several online marketplaces. Before hiring a photographer, conduct a market analysis, do your homework, and choose the best style for your application. Consider what works for your customers and try to achieve that.

A Combination: The Best of Both Worlds?

Maybe a combination of ways is best for you. Each product will have one or two hero images against a white backdrop, followed by lifestyle images. With this, ascertain that your photographer is capable of handling both.

It is more inventive to photograph items in their natural environment. The tone of traditional product photography is more subdued. If you are unsure, talk with the customer. Inquire about the customer’s chosen fashion style. 

The most important factor is to have high-quality images that highlight your products and entice customers to buy!

Conclusion

Commercial photography involves a wide range of photographic abilities. It creates and sells high-quality pictures. In today’s digital age, you want to make a good first impression on potential customers. Thus, work with professionals that can make your vision a reality.

Are you looking for a commercial photographer in Edmonton? Flux Media Yeg is here to help you realize the creative potential of your business. Work with us today!

Your Guide to a Perfect Wedding Photoshoot in the Rain
May 4, 2022

No matter what kind of weather graces your big day, your wedding photos can still look amazing. Here are our top tips for taking great photos before, during and after the rainy weather hits. Keep reading!

Use Waterproof Makeup

Having your perfect wedding makeup done on your big day will give you a glowing, radiant complexion throughout the whole day. However, it will be ruined by the rain. Even with natural, airy makeup, you can see the damage caused by rain too. You don’t have to worry about that anymore because waterproof makeup is here!

What is waterproof makeup? It is just like any other makeup, except you can use it during the rainy weather, and it will dry quickly. It’s a great alternative to having your makeup done, allowing you to have the same look for the whole day.

Use Hair Spray to Keep Those Curls

Your hair looks amazing when your hairstylist curls your locks. However, it won’t look amazing once the rain starts. You don’t need to worry about that anymore because you can use hair spray to keep your curls in place. Just make sure to use a high-quality hair spray because cheap ones just won’t do the job.

Hair spray can be applied to the hair like a lotion. You use your fingers to rub it in like you do with your favourite hair moisturizer. Apply it to your hair before the ceremony, and you’re all set for a wedding in the rain. You’ll look as good as you did at the start of the day.

Use Umbrellas to Stay Dry

Umbrellas are essential during a wedding in the rain. You just can’t risk not having one with you because you don’t want to ruin your dress or your hairstyle. You can’t find a better umbrella than the one made from a piece of beautiful fabric, like lace or tulle.

Umbrellas are also a great way to keep your photographer dry, and your photographer will have a better time shooting you in the rain. Just make sure to bring an umbrella that matches your wedding theme and style.

Bring a Rain Plan

In case of a rainy wedding, you should make a rain plan. This will help you deal with everything for your wedding day. First, make sure to check with your venue if they have a backup plan in case of rain. When you have an indoor wedding, this is pretty easy.

Bring an extra pair of shoes if you’re wearing a special pair. You might get them wet and ruin your shoes. In addition, don’t forget to bring an extra umbrella if you need more than one for every wedding party member.

Photograph the Rain Instead of Running Away

Shooting in the rain is fun! If you’re photographing in a very dark area, this can give you some spooky shots that you can use in your wedding album or save as a keepsake.

You can shoot with raindrops on your lens so it looks like rain is hitting you. It’s a great way to add some fun to your photos. You can also photograph your wedding party or your wedding dress wet because that’s a great way to show it is getting rained on.

Stay in Your Wedding Dress

Whether it’s a lovely wedding dress or a white gown, remember that it will be ruined if you walk around in it during a wedding in the rain. Your dress will be wet, and the rain will leave marks on it. Don’t be afraid to get your dress wet. If you do, you can always have it dry cleaned. A few marks are not a big deal compared to walking around in a wet dress.

Don’t Panic

Your wedding photos are more important than your clothing and hair. Don’t let your big day get ruined by rain. It’s okay to get wet; just remember to stay in your dress. And, make sure to have fun!

Conclusion

A wedding in the rain can be an enjoyable and exciting experience. Just make sure to follow our tips and make a rain plan so you can still have a fantastic day in the rain.

Are you looking for a wedding photographer in Edmonton? Choose Flux Media Yeg. You can rest assured that an experienced photographer and videographer will capture your special day. Get in touch today!

Benefits of Incorporating Quality Photography in E-Commerce
April 28, 2022

Human beings are mostly visual creatures. For example, you take a look at something to gather the most information possible and then make judgments based on what you see. This is why quality photography is an essential aspect of any digital campaign, campaigns where customers can only look at products and make the decision to buy without ever trying them.

There are many reasons to incorporate good photography in e-commerce, and we’ve prepared a list that will convince you to think twice about it when planning your campaigns and listings.

1. Visually Conveys Your Product’s Quality

Imagery can often be the difference between potential clients leaving and them adding your product to their cart. Investing in high-quality photography is the best way to show your product and its features to your potential clients. It’s also a good way to make an excellent first impression.

2. Helps You Look Professional

Making sure your product shots online are of the highest quality is an excellent way to show your potential clients that you’re a professional business. In a platform where visuals are all your potential clients will have, presentation should be your number one priority. Doing this well will easily attract potential buyers.

3. Creates a Trustworthy Image

Having high-quality photographs is like having a miniature billboard that people can look at, where they’re able to gauge if they can trust your brand or not. If your product images are of poor quality, your potential clients will have a hard time trusting you. After all, if you can’t make your product look great, who’s to say you’ll be able to make sure your clients are satisfied?

4. Improves Branding

Creating a great impression is an excellent way to make sure people remember your brand. You can use product photography to show your potential clients your brand’s aesthetic. Pro Tip: align these images with your ongoing digital campaign to maintain cohesive branding throughout your channels.

5. Helps with SEO

SEO has become a vital aspect of digital marketing, and good images go a long way. Search engines want to present their users with great content, and high-quality images are usually a signal that the content is good. Help search engines help you by providing the content they like through your imagery.

6. Draws Attention to Your Listings

There are thousands of similar products online, so a quality photo is a great way to get your product to stand out. Product images are the biggest thing that consumers look at when making their purchasing decisions. If a potential customer comes across your product and it’s got high-quality images, they’re more likely to click and check out what you have to offer.

Conclusion

Quality photography is a must if you’re looking to create a great impression with your campaigns and listings. It’s a good way to make sure your products are represented well online, help your customers make the right buying decision, and keep your brand consistent. It will attract potential buyers and, most importantly, build trust with them. Don’t take photography for granted, and you will definitely be rewarded.

Take your campaigns and listings to the next level. Get in touch with us, and we’ll connect you with commercial photographers in Edmonton, who will provide you with photography that will build your brand, excite potential buyers, and land you sales.

What Are the Different Areas of Commercial Photography
April 21, 2022

Commercial photography consists of images used to sell or market a business or product. Magazines are filled with advertisements, and photographic images are used in those advertisements. Billboards, packaging, brochures, leaflets, posters, and several other printed materials all fall under commercial photography. All photography done for business purposes can be considered commercial photography.

Here are the different areas that make up commercial photography as a whole:

1. Product Photography

Product photography is used to put a face on a product. A photo can be used to show a product in a manner that makes it exciting and appealing. Fine art photography often showcases the product or subject in a way that is pleasing to the eye and allows the viewer to get a peek into the world of the image. Product photography is most common in catalogues and advertisements.

2. Event Photography

Event photography is a form of commercial photography used to capture memorable events in the lives of people and business owners. Families may have pictures taken at their weddings, anniversaries, children’s birthdays, and other events to be remembered for years. You often see these photos in a framed form on the wall in homes and businesses.

3. Architectural Photography

Architectural photography is used for both residential and commercial uses. It focuses on the details and structure of the building or structure. It can be used in architectural sketches to give an idea of the overall look of the building or structure. Architectural photography uses a large depth of field so that everything is in focus.

4. Portrait Photography

Portrait photography is used to capture the personality of a person or company to represent them in printed materials and on websites. Photos of people are used in advertisements, catalogues, and brochures and are often used on the website of a person or organization. The image will showcase the personality and uniqueness of the person or business.

5. Promotional Material

Promotional material photography is used in advertisements, brochures and leaflets, posters, and other printed materials. These photos will be used to showcase the business or product, and they will be used to grab the viewer’s attention. The photos will typically be used to promote a company or product.

Why Your Business Needs a Commercial Photographer

It’s no secret that pictures can play a prominent role in the success of a business. A photo can be used to help a business stand out from competitors and attract clients to a website or other business site. A photo can be used in several different ways to help a business grow and achieve its goals.

Commercial photography could be just what your business needs to make it stand out. A professional photographer will capture the unique personality of your business, and you will be able to share that personality with the public. A professional photographer will present your business in the best way possible.

Conclusion

Commercial photography is much more than taking a picture of your storefront. It has a wide range of photography subjects and techniques. Everything from product photos to portraits of business owners could be considered commercial photography. Commercial photography is used to promote businesses, products, and services and can be used to showcase the unique aspects of businesses, products, and services. If your product or service is unique, consider commercial photography as a way to showcase its best features.

Flux Media Yeg in Edmonton focuses on capturing intimate moments so that they can be cherished forever. Led by Andrei Roman, an internationally published Edmonton photographer and videographer, our photo studio, photographs and videos are inspired by light, colour, creative perspective, techniques and personality. If you need a commercial photographer in Edmonton, Andrei Roman is more than willing to make your ideas a reality. Get in touch with us to book a shoot!

How Commercial Photography Helps Small Business
April 7, 2022

In this mostly digital-centric world we live in today, we are drawn to the sharpest images, cleanest lines, and the most arresting photos on social media. This is how influential commercial photography can be in the field of business, marketing, and media. In fact, the use of commercial photography can be the ultimate promotional tool for your business. The right photographs can serve as an enduring representation of a brand, which is why it is an essential part of any advertising and marketing campaign. Let’s discuss how your business can benefit from commercial photography and contribute to your success.

1. Elevate Your Brand Image

Commercial photography is essentially all about elevating your brand image. When taken by a skilled commercial photographer, marketing images will give your brand a more upscale, modern, and even luxurious aura. By obtaining this high-end look and feel, you effectively communicate to your customers that your products and services are superior to your competitors’. Your brand should stand out in any advertisement, and your images should speak for themselves. The pictures should be so stunning and captivating that they literally sell your products or services with just one look.

2. Get a Professional Edge

When you have well-executed, high-quality photos of your products and services, you surely get an edge over your competitors, who are yet to catch up with the latest trends in the field of advertising and marketing. In fact, your high-quality images can help your products and services stand out in a sea of competitors. When your clientele and customers see you are keeping up with the times, they can be confident that you will deliver the best products and services as well.

3. Stay Relevant

Of course, your target market is quite dynamic. That is why you should be dynamic as well. The use of commercial photography will help you remain relevant and competitive in the industry. Your product and service images will never go out of style because the styles and trends are constantly changing. The use of commercial photography will help you sustain your brand because you will always have something new to offer your customers.

4. Communicate Authenticity

Commercial photography can help you communicate authenticity and encourage quality. When done right, your images will communicate honest and authentic messages about your brand. This is especially important when you are trying to earn the trust and loyalty of your customers. As an advertiser, you want your customers to feel like they are dealing with a credible, legitimate, trustworthy brand. Your pictures should be able to communicate the same message.

The use of professional quality commercial photography can genuinely benefit your business by helping you deliver the right message to your target market.

5. Promote Products and Services

If you are using commercial photography for the purpose of promoting your products and services, then you have to be picky about which images to feature. If you are using your brand’s Instagram account to post images, then the images you post should be professional and compelling. You should also make sure to feature high-quality, professional photos on your website and all social media accounts. This is something your audience expects when they view your brand online.

Conclusion

You should never underestimate the importance of commercial photography in today’s fast-paced and competitive market. Indeed, businesses are now relying on the use of high-quality images to assist them in promoting their products and services to their target markets. With the help of a commercial photographer, you can get the “WOW” factor you are looking for.

Incorporate stunning visuals and high-quality images in your campaigns with the help of a commercial photographer in Edmonton. Flux Media Yeg is here to help you capture intimate moments and showcase your products, services, and business in the best possible way. For more information about our commercial photography services, contact us today.

4 Types of Portrait Photography You Can Take
March 31, 2022

Many people love portrait photography for many reasons. Some just love the personality and attitude the picture can show of a person, and it can also showcase how the stunning background and lighting can make an individual seem mysterious, interesting, stunning, and more. 

That said, did you know that portrait photography itself is just a general time for the large variety of portrait photography you can take? If you didn’t know that and, now, want to learn more, you’re in the right place!

Let’s talk about the types of portrait photography you can take and possibly add to your albums:

1. Candid Portraits

This is probably one of the most common types of portraits you’ll see and is the most popular in the “standard portrait photos.”

This is when no one actually poses for the picture. Rather, it’s a specific moment that has grabbed the photographer’s attention, and they quickly snap a picture. It’s as if you see someone or, in this case, a person or a pet, going about their usual activity, and you just simply can’t help but take a picture. This type of picture is popular simply because it captures the genuineness of the moment.

This is perfect for weddings, engagements, and even proms. However, it can be used in a different manner, too. For example, the candid portrait can also be used if you see a child doing something special or a pet doing something funny. You can take a picture of the child or pet and make it into an interesting candid portrait. 

2. Environmental Portraits

This portrait is commonly used in weddings and engagements. With this type of picture, the photographer takes a picture of the subject in an environment that outshines the subject. In this case, the subject is simply the person or couple, while the environment is the main focus of the picture.

It can be taken in a lot of places, like in a garden, near a waterfall, a beach, a field, or even a city. Basically, if there is a beautiful background, it can be used as an environmental portrait.

3. Studio Portraits

This type of portrait is taken in a controlled environment, often in a studio. This is because the background and lighting are controlled, and the photographer can easily direct the subject to the best angle.

This is more common in corporate and business portraits, where you can easily choose the background and set up a good, professional picture for your firm or company accounts. However, studio portraits can also be taken for weddings and engagement pictures, for example.

4. Black and White Portraits

As its name states, the picture is taken in black and white. However, it doesn’t mean that you don’t use any colours at all. It means that even if a certain colour is used, it is really just a kind of backdrop or complementary colour that isn’t really a focus.

There are a lot of people who love black and white portraits. It’s almost as if you let your creativity run wild when taking or editing this type of picture.

Conclusion

Those are the typical types of portrait photography you can find, with each one having its own unique use. However, there are other types of portrait photography you can do, too. Really, it simply lies in your creativity, and that’s the best thing about portrait photography. Your creativity is your limit, and you can do whatever it is you want with portrait photography to capture any and every moment around you!

Flux Media Yeg offers quality and professional photography and videography services. If you are looking for portrait photography in Edmonton, get in touch with us today!

5 Ways Product Photography Can Help Small Businesses
March 3, 2022

One of the greatest roles that product photography can give small businesses is gaining leverage online. Let’s face it, the internet has become a visual society. With the use of visual media, companies can easily create an impression with their customers. Whether it is website graphics, product descriptions, or the image of a product, it is an important marketing tool for many small businesses. Having an impressive product photo can increase the credibility of a small business and can also have a positive effect on your return on investment.

Often, customers will spend considerable time shopping online and will check a number of different products before making a decision to purchase. If a business is able to capture the essence of their product and offer a unique experience for their customers, this can lead to an increase in the number of purchases. 

Product photography that takes advantage of natural light and uses props, background images, and other details to create an enhanced image can be more effective than a simple product shot.

Here are five ways that product photography can help ѕmаll businesses:

1. Creates a Valuable Brand

Product photography helps small businesses create a valuable brand. When they start building their online presence through product photography, they can give their target audience a clear idea of the type of business they have. This way, people will know the focus of their business. 

2. Gives Professional Look

High-quality photos of your products and services can give your small business a polished and professional look. They will also give your business a competitive advantage when it comes to appealing to customers. Customers want products and services that are of high quality. Through your photos, they get an image of what to expect from your company.  

3. Shifts Purchasing Decisions

Product photography has the power to shift every purchasing decision. When buyers don’t have a clear idea of what they are looking for, they will be more likely to simply scroll through pages of images. When they see a product that captures their attention, they are more likely to investigate further.

4. Helps Build Trust

Product photography gives small businesses a way to show their expertise and build trust with their customer base. With all the product options available, people want to feel safe when they are making a purchase, and product photography can give them the confidence that they are getting a quality item from your shop or business. Customers want a company that they can trust, and an impressive product photo can do just that. They are more likely to spend their money with a company whose products are well represented in their photographs. 

5. Makes Marketing Efforts More Effective

Product photography allows small businesses to make their marketing efforts more effective. It can enhance their website, videos, graphics and other marketing tools that they use to get the attention of their target audience. When you have quality photos of your products, it will be easier for your business to stand out from the rest.

Conclusion

Quality product photography can help small businesses make a strong impact on their target audience. It enables them to create a valuable brand that stands out from the crowd. Small businesses can benefit from the power of product photography and create a successful marketing strategy for their business. The use of product photography as a marketing tool can give small businesses an edge over their competitors.

Flux Media Yeg is a commercial photographer in Edmonton that offers professional photography services to small businesses. Let us plan and take care of your next commercial photo project. Contact us today to get started!

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