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The Art of Photography: What Makes a Great Edmonton Photographer?
April 13, 2023

As one of the most vibrant cities in Canada, Edmonton is home to a thriving community of artists, including photographers who capture the essence of the city and its people. But what makes a great photographer in Edmonton? In this article, we’ll explore the qualities that set apart top Edmonton photographers and how to find the perfect one for your needs.

  1. Technical Expertise: A great photographer in Edmonton should have a thorough understanding of photography techniques and equipment. They should be able to create stunning images with precision and attention to detail, whether they’re shooting portraits, landscapes, or events.

  2. Artistic Vision: Photography is an art form, and a great Edmonton photographer should have a strong artistic vision. They should be able to see beyond the surface and capture the mood, emotion, and atmosphere of their subject, whether it’s a person, a place, or a moment in time.

  3. Creativity and Innovation: While technical expertise and artistic vision are essential, a great Edmonton photographer should also have a creative and innovative approach. They should be able to bring fresh ideas and perspectives to their work, pushing the boundaries of traditional photography to create something new and exciting.

  4. Personal Connection: A great photographer should be able to connect with their subjects on a personal level, putting them at ease and helping them feel comfortable in front of the camera. This is especially important for portraits and event photography, where the photographer’s ability to capture genuine emotion and personality can make all the difference.

  5. Professionalism: Finally, a great Edmonton photographer should be professional in every aspect of their work, from communication and organization to punctuality and reliability. They should be able to deliver high-quality work on time and within budget, while also providing exceptional customer service and support.

In conclusion, finding a great Edmonton photographer requires a combination of technical expertise, artistic vision, creativity, personal connection, and professionalism. At Flux Media Yeg, we showcase some of the best photographers in Edmonton who embody these qualities, making it easy for you to find the perfect one for your needs.

Flux Media Yeg - 4 Types Of Portrait Photography You Can Take
April 8, 2022

Many people love portrait photography for many reasons. Some just love the personality and attitude the picture can show of a person, and it can also showcase how the stunning background and lighting can make an individual seem mysterious, interesting, stunning, and more. 

That said, did you know that portrait photography itself is just a general time for the large variety of portrait photography you can take? If you didn’t know that and, now, want to learn more, you’re in the right place!

Let’s talk about the types of portrait photography you can take and possibly add to your albums:

1. Candid Portraits

candid portrait photography flux media edmonton

This is probably one of the most common types of portraits you’ll see and is the most popular in the “standard portrait photos.”

This is when no one actually poses for the picture. Rather, it’s a specific moment that has grabbed the photographer’s attention, and they quickly snap a picture. It’s as if you see someone or, in this case, a person or a pet, going about their usual activity, and you just simply can’t help but take a picture. This type of picture is popular simply because it captures the genuineness of the moment.

This is perfect for weddings, engagements, and even proms. However, it can be used in a different manner, too. For example, the candid portrait can also be used if you see a child doing something special or a pet doing something funny. You can take a picture of the child or pet and make it into an interesting candid portrait.

2. Environmental Portraits

edmonton environmental photography

This portrait is commonly used in weddings and engagements. With this type of picture, the photographer takes a picture of the subject in an environment that outshines the subject. In this case, the subject is simply the person or couple, while the environment is the main focus of the picture.

It can be taken in a lot of places, like in a garden, near a waterfall, a beach, a field, or even a city. Basically, if there is a beautiful background, it can be used as an environmental portrait.

3. Studio Portraits

This type of portrait is taken in a controlled environment, often in a studio. This is because the background and lighting are controlled, and the photographer can easily direct the subject to the best angle.

This is more common in corporate and business portraits, beauty portraits and commercial fashion where you can easily choose the background and set up a good, professional picture for your firm or brand. However, studio portraits can also be taken for weddings and engagements and family sessions.

4. Black and White Portraits

As its name states, the picture is taken in black and white. However, it doesn’t mean that you don’t use any colours at all. It means that even if a certain colour is used, it is really just a kind of backdrop or complementary colour that isn’t really a focus.

There are a lot of people who love black and white portraits. It’s almost as if you let your creativity run wild when taking or editing this type of picture.

Conclusion

Those are the typical types of portrait photography you can find, with each one having its own unique use. However, there are other types of portrait photography you can do, too. Really, it simply lies in your creativity, and that’s the best thing about portrait photography. Your creativity is your limit, and you can do whatever it is you want with portrait photography to capture any and every moment around you!

Flux Media Yeg offers quality and professional photography and videography services. If you are looking for portrait photography in Edmonton, get in touch with us today!

Flux Media Yeg - 6 Mistakes to Avoid to Succeed in Food Photography
March 18, 2022

Anyone who wants to try can be a food photographer with excellent smartphone cameras. Using a few shots, you can capture the delicious dishes, but in some cases, the photos can end up simply turning you off.  If you want to elevate the way you take food photos, it’s crucial to avoid certain mistakes. Here are some of them.

1. Getting Too Close to the Food

You should avoid taking photos of the food that’s too close to the camera. It can confuse the viewer and make the food appear crushed together. Try to keep your distance. Getting the right focal length is crucial, but this can be difficult if you’re working with a food that’s moving or if you’re moving.

2. Using Odd Colors When Plating

It’s essential to keep your food photography consistent. If you’re working with a lot of reds, keep your camera in a similar hue. If you’re using yellow and orange, stay within this colour range.

3. Not Using the Right Focus

When it comes to food photography, the focus is everything. The first thing you want your viewers to see is the food. Unfortunately, if you’re working with a lens that isn’t narrow enough, it’ll take too long for the viewer to even see what’s on your plate.

If you’re using a camera with a DSLR, it has a huge advantage over smartphones. It’s easy to use the manual mode and manual focus to get the picture you want.

If you’re using a phone, you may get better results if you try to use the built-in focus lock to lock the focus on the part of the food you want to highlight.

4. Using Flash Photography

It’s not a good idea to rely too much on your flash. One of the reasons is that the flash will wash out the colour of the food, making it look dull. For photography with food, you want to keep the colour and texture as vibrant as possible.

The other reason you should avoid using the flash is that if you’re too close to the food, the camera flash can make it look too overexposed, or it can create shadows with unflattering results.

5. Not Paying Attention to Angles

The angle of the shot has everything to do with the presentation. You can create a beautiful shot from the angle you’re taking.

If you’re taking a shot of a dessert high up, it’s so easy to get a shot that has the subject cut off by the edge of the frame or the foreground.

Plan ahead when you’re setting up your shot. Consider where your subject is placed on the table and line it up with your focal point.

6. Failing from Experimenting

Getting the right picture is good, but you can take it much further. You can take your shots to the next level and try to make them your own.

Figure out how to create visual interest. Consider adding props or filling the frame with a background. You can try different angles and different shots, too.

Final Thoughts

 

You can create beautiful photos of your everyday food if you pay attention to the lighting and angles, use the right setting and review them to make sure they’re as perfect as possible.


However, if you need an Edmonton commercial photographer to take high-quality photos for your food business, work with us at Flux Media Yeg. Whether you want to promote your restaurant, food truck, or food products you sell, our expert photographers will ensure to present them in the best possible photographs. Book our service today to get started.

Flux Media Yeg - 5 Ways Product Photography Can Help Small Businesses
March 4, 2022

One of the greatest roles that product photography can give small businesses is gaining leverage online. Let’s face it, the internet has become a visual society. With the use of visual media, companies can easily create an impression with their customers. Whether it is website graphics, product descriptions, or the image of a product, it is an important marketing tool for many small businesses. Having an impressive product photo can increase the credibility of a small business and can also have a positive effect on your return on investment.


Often, customers will spend considerable time shopping online and will check a number of different products before making a decision to purchase. If a business is able to capture the essence of their product and offer a unique experience for their customers, this can lead to an increase in the number of purchases.


Product photography that takes advantage of natural light and uses props, background images, and other details to create an enhanced image can be more effective than a simple product shot.


Here are five ways that product photography can help ѕmаll businesses:

1. Creates a Valuable Brand

Product photography helps small businesses create a valuable brand. When they start building their online presence through product photography, they can give their target audience a clear idea of the type of business they have. This way, people will know the focus of their business.

2. Gives Professional Look

High-quality photos of your products and services can give your small business a polished and professional look. They will also give your business a competitive advantage when it comes to appealing to customers. Customers want products and services that are of high quality. Through your photos, they get an image of what to expect from your company. 

3. Shifts Purchasing Decisions

Product photography has the power to shift every purchasing decision. When buyers don’t have a clear idea of what they are looking for, they will be more likely to simply scroll through pages of images. When they see a product that captures their attention, they are more likely to investigate further.

4. Helps Build Trust

Product photography gives small businesses a way to show their expertise and build trust with their customer base. With all the product options available, people want to feel safe when they are making a purchase, and product photography can give them the confidence that they are getting a quality item from your shop or business. Customers want a company that they can trust, and an impressive product photo can do just that. They are more likely to spend their money with a company whose products are well represented in their photographs.

5. Makes Marketing Efforts More Effective

Product photography allows small businesses to make their marketing efforts more effective. It can enhance their website, videos, graphics and other marketing tools that they use to get the attention of their target audience. When you have quality photos of your products, it will be easier for your business to stand out from the rest.

Conclusion

Quality product photography can help small businesses make a strong impact on their target audience. It enables them to create a valuable brand that stands out from the crowd. Small businesses can benefit from the power of product photography and create a successful marketing strategy for their business. The use of product photography as a marketing tool can give small businesses an edge over their competitors.

Flux Media Yeg is a commercial photographer in Edmonton that offers professional photography services to small businesses. Let us plan and take care of your next commercial photo project. Contact us today to get started!

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