There is a notion that commercial photography is only for commercials and direct ads. However, you can use this service for many other business-related aspects, such as social media, your website, and a ton of channels that will help build up your branding.

The importance of branding cannot be stated enough because of how it can help your business scale and thrive. If you’re not sure just how much commercial photography can affect your branding, read on to learn more.

It Creates Your Brand Identity

Branding, in its simplest form, is your business’s identity. It can be boiled down to a company name, a logo, and some basic information about your business. Those key points are how people identify you and separate you from other enterprises.

The way you present your services and products is a major part of how you create a brand identity. Consider how consumers immediately relate certain types of photography and colour palettes with specific brands. This is an essential piece of how potential customers will perceive you and relate certain things to your brand.

It Establishes Credibility

The professionalism you display with your photos helps establish credibility to new consumers that aren’t familiar with your brand. Images play a significant role with impressions, so you shouldn’t just let visuals slide.

This is especially important for digital efforts, as people don’t take more than a few seconds to look at images when they are scrolling through the feed on their socials.

It Improves Brand Retention

In the day and age of social media, brand retention is a huge part of how your business thrives. If you look at some of the biggest brands in the world, their success is due to their ability to relate to their consumers consistently.

Photos play a big part in brand retention because people naturally retain information better when it’s coupled with visual aids. So, the last thing you want is for people to remember you in a bad way. It’s almost worse than being overlooked.

It Creates Consistency Across Platforms

Consistency is a major part of branding because it helps you build an audience that knows what they can rely on. In order to grow your business, you need to create a sense of trust with your consumers. Something as simple as brand consistency can play a large part in how that works.

You don’t want things to feel jarringly different from your website to blog posts and different social media campaigns. A certain type of commercial photography connects your imagery across platforms.

It Allows You to Grab Attention for Conversions

It’s pretty much a fact of life that if you want to grab the attention of the internet, you have to have an image on your page. The way you use visuals can be responsible for just how much you can capture your audience amidst a crowded digital landscape.

With proper branding, you get the attention of consumers without coming off too spammy or ad-like. This way, you get more conversions for your media.


Commercial photography is more than just a tool for marketing. It can actually bring your company to the next level. You just need to establish your branding goals, and you should be on your way to growth.

Fluxy Media Yeg provides commercial photography in Edmonton. Contact us for the perfect output that works for your business goals.