Commercial photography consists of images used to sell or market a business or product. Magazines are filled with advertisements, and photographic images are used in those advertisements. Billboards, packaging, brochures, leaflets, posters, and several other printed materials all fall under commercial photography. All photography done for business purposes can be considered commercial photography.

Here are the different areas that make up commercial photography as a whole:

1. Product Photography

Product photography is used to put a face on a product. A photo can be used to show a product in a manner that makes it exciting and appealing. Fine art photography often showcases the product or subject in a way that is pleasing to the eye and allows the viewer to get a peek into the world of the image. Product photography is most common in catalogues and advertisements.

2. Event Photography

Event photography is a form of commercial photography used to capture memorable events in the lives of people and business owners. Families may have pictures taken at their weddings, anniversaries, children’s birthdays, and other events to be remembered for years. You often see these photos in a framed form on the wall in homes and businesses.

3. Architectural Photography

Architectural photography is used for both residential and commercial uses. It focuses on the details and structure of the building or structure. It can be used in architectural sketches to give an idea of the overall look of the building or structure. Architectural photography uses a large depth of field so that everything is in focus.

4. Portrait Photography

Portrait photography is used to capture the personality of a person or company to represent them in printed materials and on websites. Photos of people are used in advertisements, catalogues, and brochures and are often used on the website of a person or organization. The image will showcase the personality and uniqueness of the person or business.

5. Promotional Material

Promotional material photography is used in advertisements, brochures and leaflets, posters, and other printed materials. These photos will be used to showcase the business or product, and they will be used to grab the viewer’s attention. The photos will typically be used to promote a company or product.

Why Your Business Needs a Commercial Photographer

It’s no secret that pictures can play a prominent role in the success of a business. A photo can be used to help a business stand out from competitors and attract clients to a website or other business site. A photo can be used in several different ways to help a business grow and achieve its goals.

Commercial photography could be just what your business needs to make it stand out. A professional photographer will capture the unique personality of your business, and you will be able to share that personality with the public. A professional photographer will present your business in the best way possible.


Commercial photography is much more than taking a picture of your storefront. It has a wide range of photography subjects and techniques. Everything from product photos to portraits of business owners could be considered commercial photography. Commercial photography is used to promote businesses, products, and services and can be used to showcase the unique aspects of businesses, products, and services. If your product or service is unique, consider commercial photography as a way to showcase its best features.

Flux Media Yeg in Edmonton focuses on capturing intimate moments so that they can be cherished forever. Led by Andrei Roman, an internationally published Edmonton photographer and videographer, our photo studio, photographs and videos are inspired by light, colour, creative perspective, techniques and personality. If you need a commercial photographer in Edmonton, Andrei Roman is more than willing to make your ideas a reality. Get in touch with us to book a shoot!

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