As a business owner, you want to take it upon yourself to show prospective customers your new product range. However, this aspect may require professional and high-quality photography. This is when both lifestyle photography and product photography come in.

In considering what your company may offer, you may have to design which design or photography is most suitable. Remember, a viewer’s attention is more drawn to the photographs rather than the text, subtitles, or even the price. As a result, your internet images must accurately portray your merchandise.

Read on to learn more about lifestyle photography and product photography to decide which you’re more inclined to use.

Lifestyle Photography for Business

While lifestyle photography can take many forms, it is almost always accompanied by the use of props. It might be as simple as a coffee mug on a coffee-filled table with a pot of coffee in the background.

On rare occasions, the product is photographed in action. Someone or a model, for example, can be seen drinking coffee from a mug in their home kitchen. You may consider a group of friends sitting at a table with coffee mugs–smiling, giggling, and having fun together. This photography exudes longing for a buyer who may want to experience the exact same scenario with their own friends.

In examining purchasing habits, know that humans make decisions depending on their emotions. Customers can better visualize your product when you use lifestyle pictures. These aspirations affect them emotionally and can influence their purchase decisions.

Avoid over-selling your images when it comes to lifestyle photography. While your product must be the focus of everyone’s attention, it would be best to eliminate any ambiguity about what is for sale. The artistic appearance of your products should be consistent with your brand.

Product Photography for Business

Product photography in the traditional sense is functional rather than aspirational. Its objective is to inform customers about the features and benefits of your product. For online stores, this gives people a sense of touching and looking at the product from every angle. This is is the main goal of product photography.

Traditional product photography uses a basic background to eliminate distractions. A white background is necessary for e-commerce and press photographs. While white makes colours, forms, and details more visible, using the same background throughout your spectrum produces uniformity. A packshot is a classic product image with a white background.

Choosing the Best

In choosing between the two, there are several factors to consider, ranging from the location of the photographs to the demography of your target customer.

Product photography is required by several online marketplaces. Before hiring a photographer, conduct a market analysis, do your homework, and choose the best style for your application. Consider what works for your customers and try to achieve that.

A Combination: The Best of Both Worlds?

Maybe a combination of ways is best for you. Each product will have one or two hero images against a white backdrop, followed by lifestyle images. With this, ascertain that your photographer is capable of handling both.

It is more inventive to photograph items in their natural environment. The tone of traditional product photography is more subdued. If you are unsure, talk with the customer. Inquire about the customer’s chosen fashion style. 

The most important factor is to have high-quality images that highlight your products and entice customers to buy!


Commercial photography involves a wide range of photographic abilities. It creates and sells high-quality pictures. In today’s digital age, you want to make a good first impression on potential customers. Thus, work with professionals that can make your vision a reality.

Are you looking for a commercial photographer in Edmonton? Flux Media Yeg is here to help you realize the creative potential of your business. Work with us today!

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