If you are on the lookout for an expert in commercial photography, the first thing that you’d probably do is do a Google search. 

While that can certainly bring you a list of options, it won’t be able to tell you which one you should go for. Sure, online reviews can help you with your decision. But there are also other factors that you need to consider when choosing a commercial photographer: 


Experience is a crucial factor when choosing a commercial photographer. You should go ahead with someone who has the experience and expertise in photo shoots. 

Typically, if you see photographers in your area who have been around for a while, you can be confident that they will deliver what is needed. However, this doesn’t mean you should totally discount those who are new in the industry, especially if they can show proof of what they can bring to the table.


Creativity is another important factor when it comes to choosing a commercial photographer. 

To ensure that your commercial photos will be effective, your photographer should know how to bring out the best in your products. It’s a good idea to check the photographer’s portfolio. If they have a website, check their gallery and see if their aesthetic suits what you’re looking for, too.


When choosing a commercial photographer, you should also consider their availability. This can be crucial if you’re working under a deadline. 

So, if you have to hire someone who is often booked out, your project might end up in limbo. That said, you should also be wary of a photographer with no shoots booked in several months, as that could be a sign of poor skills or work ethics.

Quality of Work

An experienced commercial photographer knows how to make the best use of light and other photography techniques to make your business look good. They know how to bring out the best features in a product and make them look attractive to the target audience. 


Finding reviews can be important in determining the quality of service that you’ll get from a commercial photographer. 

When looking at reviews, you should look at the overall rating of the service provided. Be sure to take a look at the photos and angles used if you can find them. And if possible, read reviews from previous clients to get a better idea of what to expect.


Finally, the cost is also a factor that you need to take into account when choosing a commercial photographer. Make sure that the price you’re paying is in line with the value you’re getting. There should be a good balance between the two, and the money you’re paying should go towards a good working relationship with a photographer who gives you the quality of work you’re looking for. 


Choosing the best commercial photographer can be tricky, especially if you’ve never hired one before. But by following the tips above, you will be able to narrow down your choices and be able to make an informed decision. 

It may be a good idea to invest in a trial commercial photography session. This will give you an idea of their skills, the kind of images you can expect, and their working style if you’re not sure about it yet.

Flux Media Yeg offers you the opportunity to work with a seasoned commercial photographer in Edmonton who can help bring out the magic of your products and your brand. Contact us today to learn about our rates and see our previous work!