Flux Media

Category: Lifestyle

Business 101: Choosing between Lifestyle vs. Product Photography
May 12, 2022

As a business owner, you want to take it upon yourself to show prospective customers your new product range. However, this aspect may require professional and high-quality photography. This is when both lifestyle photography and product photography come in.

In considering what your company may offer, you may have to design which design or photography is most suitable. Remember, a viewer’s attention is more drawn to the photographs rather than the text, subtitles, or even the price. As a result, your internet images must accurately portray your merchandise.

Read on to learn more about lifestyle photography and product photography to decide which you’re more inclined to use.

Lifestyle Photography for Business

While lifestyle photography can take many forms, it is almost always accompanied by the use of props. It might be as simple as a coffee mug on a coffee-filled table with a pot of coffee in the background.

On rare occasions, the product is photographed in action. Someone or a model, for example, can be seen drinking coffee from a mug in their home kitchen. You may consider a group of friends sitting at a table with coffee mugs–smiling, giggling, and having fun together. This photography exudes longing for a buyer who may want to experience the exact same scenario with their own friends.

In examining purchasing habits, know that humans make decisions depending on their emotions. Customers can better visualize your product when you use lifestyle pictures. These aspirations affect them emotionally and can influence their purchase decisions.

Avoid over-selling your images when it comes to lifestyle photography. While your product must be the focus of everyone’s attention, it would be best to eliminate any ambiguity about what is for sale. The artistic appearance of your products should be consistent with your brand.

Product Photography for Business

Product photography in the traditional sense is functional rather than aspirational. Its objective is to inform customers about the features and benefits of your product. For online stores, this gives people a sense of touching and looking at the product from every angle. This is is the main goal of product photography.

Traditional product photography uses a basic background to eliminate distractions. A white background is necessary for e-commerce and press photographs. While white makes colours, forms, and details more visible, using the same background throughout your spectrum produces uniformity. A packshot is a classic product image with a white background.

Choosing the Best

In choosing between the two, there are several factors to consider, ranging from the location of the photographs to the demography of your target customer.

Product photography is required by several online marketplaces. Before hiring a photographer, conduct a market analysis, do your homework, and choose the best style for your application. Consider what works for your customers and try to achieve that.

A Combination: The Best of Both Worlds?

Maybe a combination of ways is best for you. Each product will have one or two hero images against a white backdrop, followed by lifestyle images. With this, ascertain that your photographer is capable of handling both.

It is more inventive to photograph items in their natural environment. The tone of traditional product photography is more subdued. If you are unsure, talk with the customer. Inquire about the customer’s chosen fashion style. 

The most important factor is to have high-quality images that highlight your products and entice customers to buy!

Conclusion

Commercial photography involves a wide range of photographic abilities. It creates and sells high-quality pictures. In today’s digital age, you want to make a good first impression on potential customers. Thus, work with professionals that can make your vision a reality.

Are you looking for a commercial photographer in Edmonton? Flux Media Yeg is here to help you realize the creative potential of your business. Work with us today!

Your Guide to a Perfect Wedding Photoshoot in the Rain
May 4, 2022

No matter what kind of weather graces your big day, your wedding photos can still look amazing. Here are our top tips for taking great photos before, during and after the rainy weather hits. Keep reading!

Use Waterproof Makeup

Having your perfect wedding makeup done on your big day will give you a glowing, radiant complexion throughout the whole day. However, it will be ruined by the rain. Even with natural, airy makeup, you can see the damage caused by rain too. You don’t have to worry about that anymore because waterproof makeup is here!

What is waterproof makeup? It is just like any other makeup, except you can use it during the rainy weather, and it will dry quickly. It’s a great alternative to having your makeup done, allowing you to have the same look for the whole day.

Use Hair Spray to Keep Those Curls

Your hair looks amazing when your hairstylist curls your locks. However, it won’t look amazing once the rain starts. You don’t need to worry about that anymore because you can use hair spray to keep your curls in place. Just make sure to use a high-quality hair spray because cheap ones just won’t do the job.

Hair spray can be applied to the hair like a lotion. You use your fingers to rub it in like you do with your favourite hair moisturizer. Apply it to your hair before the ceremony, and you’re all set for a wedding in the rain. You’ll look as good as you did at the start of the day.

Use Umbrellas to Stay Dry

Umbrellas are essential during a wedding in the rain. You just can’t risk not having one with you because you don’t want to ruin your dress or your hairstyle. You can’t find a better umbrella than the one made from a piece of beautiful fabric, like lace or tulle.

Umbrellas are also a great way to keep your photographer dry, and your photographer will have a better time shooting you in the rain. Just make sure to bring an umbrella that matches your wedding theme and style.

Bring a Rain Plan

In case of a rainy wedding, you should make a rain plan. This will help you deal with everything for your wedding day. First, make sure to check with your venue if they have a backup plan in case of rain. When you have an indoor wedding, this is pretty easy.

Bring an extra pair of shoes if you’re wearing a special pair. You might get them wet and ruin your shoes. In addition, don’t forget to bring an extra umbrella if you need more than one for every wedding party member.

Photograph the Rain Instead of Running Away

Shooting in the rain is fun! If you’re photographing in a very dark area, this can give you some spooky shots that you can use in your wedding album or save as a keepsake.

You can shoot with raindrops on your lens so it looks like rain is hitting you. It’s a great way to add some fun to your photos. You can also photograph your wedding party or your wedding dress wet because that’s a great way to show it is getting rained on.

Stay in Your Wedding Dress

Whether it’s a lovely wedding dress or a white gown, remember that it will be ruined if you walk around in it during a wedding in the rain. Your dress will be wet, and the rain will leave marks on it. Don’t be afraid to get your dress wet. If you do, you can always have it dry cleaned. A few marks are not a big deal compared to walking around in a wet dress.

Don’t Panic

Your wedding photos are more important than your clothing and hair. Don’t let your big day get ruined by rain. It’s okay to get wet; just remember to stay in your dress. And, make sure to have fun!

Conclusion

A wedding in the rain can be an enjoyable and exciting experience. Just make sure to follow our tips and make a rain plan so you can still have a fantastic day in the rain.

Are you looking for a wedding photographer in Edmonton? Choose Flux Media Yeg. You can rest assured that an experienced photographer and videographer will capture your special day. Get in touch today!

Benefits of Incorporating Quality Photography in E-Commerce
April 28, 2022

Human beings are mostly visual creatures. For example, you take a look at something to gather the most information possible and then make judgments based on what you see. This is why quality photography is an essential aspect of any digital campaign, campaigns where customers can only look at products and make the decision to buy without ever trying them.

There are many reasons to incorporate good photography in e-commerce, and we’ve prepared a list that will convince you to think twice about it when planning your campaigns and listings.

1. Visually Conveys Your Product’s Quality

Imagery can often be the difference between potential clients leaving and them adding your product to their cart. Investing in high-quality photography is the best way to show your product and its features to your potential clients. It’s also a good way to make an excellent first impression.

2. Helps You Look Professional

Making sure your product shots online are of the highest quality is an excellent way to show your potential clients that you’re a professional business. In a platform where visuals are all your potential clients will have, presentation should be your number one priority. Doing this well will easily attract potential buyers.

3. Creates a Trustworthy Image

Having high-quality photographs is like having a miniature billboard that people can look at, where they’re able to gauge if they can trust your brand or not. If your product images are of poor quality, your potential clients will have a hard time trusting you. After all, if you can’t make your product look great, who’s to say you’ll be able to make sure your clients are satisfied?

4. Improves Branding

Creating a great impression is an excellent way to make sure people remember your brand. You can use product photography to show your potential clients your brand’s aesthetic. Pro Tip: align these images with your ongoing digital campaign to maintain cohesive branding throughout your channels.

5. Helps with SEO

SEO has become a vital aspect of digital marketing, and good images go a long way. Search engines want to present their users with great content, and high-quality images are usually a signal that the content is good. Help search engines help you by providing the content they like through your imagery.

6. Draws Attention to Your Listings

There are thousands of similar products online, so a quality photo is a great way to get your product to stand out. Product images are the biggest thing that consumers look at when making their purchasing decisions. If a potential customer comes across your product and it’s got high-quality images, they’re more likely to click and check out what you have to offer.

Conclusion

Quality photography is a must if you’re looking to create a great impression with your campaigns and listings. It’s a good way to make sure your products are represented well online, help your customers make the right buying decision, and keep your brand consistent. It will attract potential buyers and, most importantly, build trust with them. Don’t take photography for granted, and you will definitely be rewarded.

Take your campaigns and listings to the next level. Get in touch with us, and we’ll connect you with commercial photographers in Edmonton, who will provide you with photography that will build your brand, excite potential buyers, and land you sales.

How Commercial Photography Helps Small Business
April 7, 2022

In this mostly digital-centric world we live in today, we are drawn to the sharpest images, cleanest lines, and the most arresting photos on social media. This is how influential commercial photography can be in the field of business, marketing, and media. In fact, the use of commercial photography can be the ultimate promotional tool for your business. The right photographs can serve as an enduring representation of a brand, which is why it is an essential part of any advertising and marketing campaign. Let’s discuss how your business can benefit from commercial photography and contribute to your success.

1. Elevate Your Brand Image

Commercial photography is essentially all about elevating your brand image. When taken by a skilled commercial photographer, marketing images will give your brand a more upscale, modern, and even luxurious aura. By obtaining this high-end look and feel, you effectively communicate to your customers that your products and services are superior to your competitors’. Your brand should stand out in any advertisement, and your images should speak for themselves. The pictures should be so stunning and captivating that they literally sell your products or services with just one look.

2. Get a Professional Edge

When you have well-executed, high-quality photos of your products and services, you surely get an edge over your competitors, who are yet to catch up with the latest trends in the field of advertising and marketing. In fact, your high-quality images can help your products and services stand out in a sea of competitors. When your clientele and customers see you are keeping up with the times, they can be confident that you will deliver the best products and services as well.

3. Stay Relevant

Of course, your target market is quite dynamic. That is why you should be dynamic as well. The use of commercial photography will help you remain relevant and competitive in the industry. Your product and service images will never go out of style because the styles and trends are constantly changing. The use of commercial photography will help you sustain your brand because you will always have something new to offer your customers.

4. Communicate Authenticity

Commercial photography can help you communicate authenticity and encourage quality. When done right, your images will communicate honest and authentic messages about your brand. This is especially important when you are trying to earn the trust and loyalty of your customers. As an advertiser, you want your customers to feel like they are dealing with a credible, legitimate, trustworthy brand. Your pictures should be able to communicate the same message.

The use of professional quality commercial photography can genuinely benefit your business by helping you deliver the right message to your target market.

5. Promote Products and Services

If you are using commercial photography for the purpose of promoting your products and services, then you have to be picky about which images to feature. If you are using your brand’s Instagram account to post images, then the images you post should be professional and compelling. You should also make sure to feature high-quality, professional photos on your website and all social media accounts. This is something your audience expects when they view your brand online.

Conclusion

You should never underestimate the importance of commercial photography in today’s fast-paced and competitive market. Indeed, businesses are now relying on the use of high-quality images to assist them in promoting their products and services to their target markets. With the help of a commercial photographer, you can get the “WOW” factor you are looking for.

Incorporate stunning visuals and high-quality images in your campaigns with the help of a commercial photographer in Edmonton. Flux Media Yeg is here to help you capture intimate moments and showcase your products, services, and business in the best possible way. For more information about our commercial photography services, contact us today.

How Commercial Photography Really Affects Your Branding
March 24, 2022

There is a notion that commercial photography is only for commercials and direct ads. However, you can use this service for many other business-related aspects, such as social media, your website, and a ton of channels that will help build up your branding.

The importance of branding cannot be stated enough because of how it can help your business scale and thrive. If you’re not sure just how much commercial photography can affect your branding, read on to learn more.

It Creates Your Brand Identity

Branding, in its simplest form, is your business’s identity. It can be boiled down to a company name, a logo, and some basic information about your business. Those key points are how people identify you and separate you from other enterprises.

The way you present your services and products is a major part of how you create a brand identity. Consider how consumers immediately relate certain types of photography and colour palettes with specific brands. This is an essential piece of how potential customers will perceive you and relate certain things to your brand.

It Establishes Credibility

The professionalism you display with your photos helps establish credibility to new consumers that aren’t familiar with your brand. Images play a significant role with impressions, so you shouldn’t just let visuals slide.

This is especially important for digital efforts, as people don’t take more than a few seconds to look at images when they are scrolling through the feed on their socials.

It Improves Brand Retention

In the day and age of social media, brand retention is a huge part of how your business thrives. If you look at some of the biggest brands in the world, their success is due to their ability to relate to their consumers consistently.

Photos play a big part in brand retention because people naturally retain information better when it’s coupled with visual aids. So, the last thing you want is for people to remember you in a bad way. It’s almost worse than being overlooked.

It Creates Consistency Across Platforms

Consistency is a major part of branding because it helps you build an audience that knows what they can rely on. In order to grow your business, you need to create a sense of trust with your consumers. Something as simple as brand consistency can play a large part in how that works.

You don’t want things to feel jarringly different from your website to blog posts and different social media campaigns. A certain type of commercial photography connects your imagery across platforms.

It Allows You to Grab Attention for Conversions

It’s pretty much a fact of life that if you want to grab the attention of the internet, you have to have an image on your page. The way you use visuals can be responsible for just how much you can capture your audience amidst a crowded digital landscape.

With proper branding, you get the attention of consumers without coming off too spammy or ad-like. This way, you get more conversions for your media.

Conclusion

Commercial photography is more than just a tool for marketing. It can actually bring your company to the next level. You just need to establish your branding goals, and you should be on your way to growth.

Fluxy Media Yeg provides commercial photography in Edmonton. Contact us for the perfect output that works for your business goals.

6 Mistakes to Avoid to Succeed in Food Photography
March 19, 2022

Anyone who wants to try can be a food photographer with excellent smartphone cameras. Using a few shots, you can capture the delicious dishes, but in some cases, the photos can end up simply turning you off.

If you want to elevate the way you take food photos, it’s crucial to avoid certain mistakes. Here are some of them.

1. Getting Too Close to the Food

You should avoid taking photos of the food that’s too close to the camera. It can confuse the viewer and make the food appear crushed together.

Try to keep your distance. Getting the right focal length is crucial, but this can be difficult if you’re working with a food that’s moving or if you’re moving.

2. Using Odd Colors When Plating

It’s essential to keep your food photography consistent. If you’re working with a lot of reds, keep your camera in a similar hue. If you’re using yellow and orange, stay within this colour range.

3. Not Using the Right Focus

When it comes to food photography, the focus is everything. The first thing you want your viewers to see is the food. Unfortunately, if you’re working with a lens that isn’t narrow enough, it’ll take too long for the viewer to even see what’s on your plate.

If you’re using a camera with a DSLR, it has a huge advantage over smartphones. It’s easy to use the manual mode and manual focus to get the picture you want.

If you’re using a phone, you may get better results if you try to use the built-in focus lock to lock the focus on the part of the food you want to highlight.

4. Using Flash Photography

It’s not a good idea to rely too much on your flash. One of the reasons is that the flash will wash out the colour of the food, making it look dull. For photography with food, you want to keep the colour and texture as vibrant as possible.

The other reason you should avoid using the flash is that if you’re too close to the food, the camera flash can make it look too overexposed, or it can create shadows with unflattering results.

5. Not Paying Attention to Angles

The angle of the shot has everything to do with the presentation. You can create a beautiful shot from the angle you’re taking.

If you’re taking a shot of a dessert high up, it’s so easy to get a shot that has the subject cut off by the edge of the frame or the foreground.

Plan ahead when you’re setting up your shot. Consider where your subject is placed on the table and line it up with your focal point.

6. Failing from Experimenting

Getting the right picture is good, but you can take it much further. You can take your shots to the next level and try to make them your own.

Figure out how to create visual interest. Consider adding props or filling the frame with a background. You can try different angles and different shots, too.

Final Thoughts

You can create beautiful photos of your everyday food if you pay attention to the lighting and angles, use the right setting and review them to make sure they’re as perfect as possible.

However, if you need an Edmonton commercial photographer to take high-quality photos for your food business, work with us at Flux Media Yeg. Whether you want to promote your restaurant, food truck, or food products you sell, our expert photographers will ensure to present them in the best possible photographs. Book our service today to get started.

Factors to Consider When Choosing a Commercial Photographer
March 17, 2022

If you are on the lookout for an expert in commercial photography, the first thing that you’d probably do is do a Google search. 

While that can certainly bring you a list of options, it won’t be able to tell you which one you should go for. Sure, online reviews can help you with your decision. But there are also other factors that you need to consider when choosing a commercial photographer: 

Experience

Experience is a crucial factor when choosing a commercial photographer. You should go ahead with someone who has the experience and expertise in photo shoots. 

Typically, if you see photographers in your area who have been around for a while, you can be confident that they will deliver what is needed. However, this doesn’t mean you should totally discount those who are new in the industry, especially if they can show proof of what they can bring to the table.

Creativity

Creativity is another important factor when it comes to choosing a commercial photographer. 

To ensure that your commercial photos will be effective, your photographer should know how to bring out the best in your products. It’s a good idea to check the photographer’s portfolio. If they have a website, check their gallery and see if their aesthetic suits what you’re looking for, too.

Availability

When choosing a commercial photographer, you should also consider their availability. This can be crucial if you’re working under a deadline. 

So, if you have to hire someone who is often booked out, your project might end up in limbo. That said, you should also be wary of a photographer with no shoots booked in several months, as that could be a sign of poor skills or work ethics.

Quality of Work

An experienced commercial photographer knows how to make the best use of light and other photography techniques to make your business look good. They know how to bring out the best features in a product and make them look attractive to the target audience. 

Reviews

Finding reviews can be important in determining the quality of service that you’ll get from a commercial photographer. 

When looking at reviews, you should look at the overall rating of the service provided. Be sure to take a look at the photos and angles used if you can find them. And if possible, read reviews from previous clients to get a better idea of what to expect.

Cost

Finally, the cost is also a factor that you need to take into account when choosing a commercial photographer. Make sure that the price you’re paying is in line with the value you’re getting. There should be a good balance between the two, and the money you’re paying should go towards a good working relationship with a photographer who gives you the quality of work you’re looking for. 

Conclusion

Choosing the best commercial photographer can be tricky, especially if you’ve never hired one before. But by following the tips above, you will be able to narrow down your choices and be able to make an informed decision. 

It may be a good idea to invest in a trial commercial photography session. This will give you an idea of their skills, the kind of images you can expect, and their working style if you’re not sure about it yet.

Flux Media Yeg offers you the opportunity to work with a seasoned commercial photographer in Edmonton who can help bring out the magic of your products and your brand. Contact us today to learn about our rates and see our previous work!

5 Ways Product Photography Can Help Small Businesses
March 3, 2022

One of the greatest roles that product photography can give small businesses is gaining leverage online. Let’s face it, the internet has become a visual society. With the use of visual media, companies can easily create an impression with their customers. Whether it is website graphics, product descriptions, or the image of a product, it is an important marketing tool for many small businesses. Having an impressive product photo can increase the credibility of a small business and can also have a positive effect on your return on investment.

Often, customers will spend considerable time shopping online and will check a number of different products before making a decision to purchase. If a business is able to capture the essence of their product and offer a unique experience for their customers, this can lead to an increase in the number of purchases. 

Product photography that takes advantage of natural light and uses props, background images, and other details to create an enhanced image can be more effective than a simple product shot.

Here are five ways that product photography can help ѕmаll businesses:

1. Creates a Valuable Brand

Product photography helps small businesses create a valuable brand. When they start building their online presence through product photography, they can give their target audience a clear idea of the type of business they have. This way, people will know the focus of their business. 

2. Gives Professional Look

High-quality photos of your products and services can give your small business a polished and professional look. They will also give your business a competitive advantage when it comes to appealing to customers. Customers want products and services that are of high quality. Through your photos, they get an image of what to expect from your company.  

3. Shifts Purchasing Decisions

Product photography has the power to shift every purchasing decision. When buyers don’t have a clear idea of what they are looking for, they will be more likely to simply scroll through pages of images. When they see a product that captures their attention, they are more likely to investigate further.

4. Helps Build Trust

Product photography gives small businesses a way to show their expertise and build trust with their customer base. With all the product options available, people want to feel safe when they are making a purchase, and product photography can give them the confidence that they are getting a quality item from your shop or business. Customers want a company that they can trust, and an impressive product photo can do just that. They are more likely to spend their money with a company whose products are well represented in their photographs. 

5. Makes Marketing Efforts More Effective

Product photography allows small businesses to make their marketing efforts more effective. It can enhance their website, videos, graphics and other marketing tools that they use to get the attention of their target audience. When you have quality photos of your products, it will be easier for your business to stand out from the rest.

Conclusion

Quality product photography can help small businesses make a strong impact on their target audience. It enables them to create a valuable brand that stands out from the crowd. Small businesses can benefit from the power of product photography and create a successful marketing strategy for their business. The use of product photography as a marketing tool can give small businesses an edge over their competitors.

Flux Media Yeg is a commercial photographer in Edmonton that offers professional photography services to small businesses. Let us plan and take care of your next commercial photo project. Contact us today to get started!

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